Alad3 fronts the corporate image as the key of trade positioning.
11/05/2015 BIC Euronova | General
The last Thursday, May 7, Alad3 strategic consultancy Ltd, located at the BIC Euronova, with the cooperation of the Entrepeneur Association CIT Marbella, offered a conference to front the corporate image as the key of trade positioning.
Celebrated in the Fair and Congress Centre of Marbella, the conference was ran by David González, an industrial engineer and co-founder and manager of Alad3 Strategic Consultancy, who has close to 20 years of experience in development and international business.
The phases for the correct selection of the corporate image and its associated values depending of the traded product and the aim of the market- custom, as well as the different areas where the brand can be applied, were very important in the conference. Furthermore, during the meeting, were fronted another points, like the facts of success, aims and the last trends in corporate image.
In addition, the conference took another point, oriented to the development of a personal brand. It was very interesting to the assistants, who had the occasion to set out their doubts and needs.
Finally, David González, which has developed his work in very different fields and conditions. Designing and developing different plans of businesses from small enterprises to multinationals, pointed that he is “persuaded by the combination of strong business values, a competitive product and an optimal adaptation to the surroundings in order to get better results”.