Trends and prospects from “FITURe” of the hotel sector

El experto en desarrollo de talento en hoteles, Coaching Airlines, vuela a FITUR 2018

25/01/2018 Coaching Airlines

The expert in hotels’ talent development, Coaching Airlines, flies to FITUR 2018

Coaching Airlines, with an office in BIC Euronova, participated last week in the Exceltur forum and in the Feria Internacional de Turismo FITUR 2018, where it made a comprehensive study referring to the professional development that shows interesting information about the new tendencies to which the hotel sector is going

THE KEY FACTORS: QUALIFIED PERSONNEL AND SPEED

Hyper-segmentation, digital transformation, growth with sustainability and experiential holidays clearly emerge as the main guidelines that choose the hotel chains for the next triennium. That is the way it is showed in the conversations that Coaching Airlines had last week in FITUR and in the forums where the company has attended to. Likewise, there is a full knowledge that two aspects are essential: the significance of having a qualified personnel and the ability of accelerating those process and training.

In Coaching Airlines they have clear ideas: the future of the hotel sector is for speed people. That is why they are happy of the increase in the search of disciplines like the leadership development, the coaching or the mentoring specialised in hotels coming from chains and also from freelance hotels and complex. By the same way, it is growing the tendency that these resources really make easier and speed up the implementation of development strategies and corporate image that is intended to project to the final costumer.

INFORMATION ABOUT THE TOURIST SECTOR

These tendencies are backed up by some of the information expressed in these forums, which according to Coaching Airlines, are overwhelming. Here we show some of the aspects that are worthy of study.

About travellers:

-In 2017 Spain was visited by over 82 million of tourists

-In 2017, 4.000 passengers travelled globally by plane, with a forecast of quadruple by the year 2050

About tourism in the cities: 

-The hotel offering has just raised a 2%

-In cities like Barcelona, the main complaint of the visitors is the overcrowding

About shopping travels:

-The 60% of the Internet researches during the summer of this year 2017, have been done with a mobile phone, exceeding the computer. At the same time, the 20% of the mobile researches are being done with the voice. 

-Social networks have become prescribers of touristic sites: the 81% of the people that travelled had used the mobile phone in any process of travel planning.

About the technology implementation:

-We are now in the era of the information and the big data. Knowing the access of your clients to the electronical devices and to the networks in your hotel is like having a full time enumeration of tour clients. 

-In the customer service the attention by human voice and the artificial intelligence that “stage” Siri or Alexa, are intermingled

WHAT ROLE PLAYS THEN THE EMPLOYEE?

The idea of thinking that people who work in the tourist industry stop playing a role, would be a big mistake. The staff is a crucial factor in order to cultivate the loyalty through the emotion, to increase the customer experience (User’s experience, UX), or to lead to success strategies like Iberia’s (where the captain of the aircraft greets the passengers when they are abandoning the plane or do exist exclusive counters for families that fly with them) or in hotels that apply the “recommend it to a friend” strategy.

Coaching Airlines will public soon a post in which they will deepen about how the talent may provide value in these tendencies.